Holland America Line

In-depth ethnographic research and experience strategy

Samsung Level

Brand positioning & activation strategy for headphones


Instant camera and mini printer design strategy


Future vision and launch of content marketing experience

Samsung mobile

Benchmarking experiential marketing campaigns and product launch platforms for fashion week


UX prototypes for health insurance enrollment

Mobility startup

design and brand strategy

Forme Life

Strategy for a start-up’s smart exercise machine design, workout content, customer experience, and brand


3d scanner design strategy and new market category definition


Vision and product strategy for mobility startups community app

Nestle Health Science

Experience-led strategy for VMS aging category and global health center

Pratt & Whitney

Messaging strategy and marketing / activation roadmap for an engine

Olive Garden

Creating an emotionally resonant loyalty program

Google One

content strategy