Directed and produced in collaboration with Elisa Werbler. Shot with a Canon EOS 5D DSLR and edited in Adobe Premiere Pro.

This video tells the story of a precious tool called Blank Slate – a finely crafted tape measure that is completely blank. The tool records much more than just measurements, encouraging people to document their precious memories and re-live special moments. As portrayed in the video, it's intended to live through generations in the same way a photo album would.

Shot in a deserted home in a New Jersey suburb, the video strikes an emotional cord in it's viewers with a greater takeaway: "measure your moments, mark your memories."