narrow banner.jpg

Hi there! I'm a San Francisco-based strategist with a background in design. Currently at fuseproject and previously at Lippincott and Doblin, I've helped brands across industries solve business challenges, design new futures, and communicate authentic stories.

I have a BA in Psychology and Interdisciplinary Studies focused on Art & Design from Vanderbilt University and an MFA in Products of Design from The School of Visual Arts. My work has been featured in online publications such as Fast Company.

Whether conducting user research, framing opportunities, crafting concepts, or writing briefs, I apply my design lens and psych know-how to everything I do. I'm most excited about studying people and identifying creative ways that brands can connect with them. With an eye for a healthier future, I’m at my best when I’m contributing to a vision I believe in.

Some of my areas of focus: design research & ethnography, brand and experience strategy, videography

You can reach me at eliz.ayaydin@gmail.com

Resume